Set up your store with SEO in a long-term future-oriented and sustainable way. The best way for more visibility, more traffic & more leads.
We use A/B testing to ensure that only the best decisions are made for your marketing strategies.
The decisive factor for a good ranking on Amazon. We make sure that you stand out against your competitors.
The constant optimization and further development of the campaigns is the basis for success.
We use specially developed tools to find the right keywords for your products. The key for successful advertisements.
Our Amazon experts pay attention with
every good advertising campaign
Performance always look for two things:
Relevance for the search algorithm
and conversion for the "real"
buyer. Extensive keyword
research with all common
analysis tools are as much a part of
tools are as much a part of our daily work as
targeted playout according to the
organic rankings of the article.
Another important aspect of
advertising on Amazon is
profitability. In order to
ensure this, our
experts continuously optimize
campaigns through bid reductions
and increases, so that the costs
costs are in the best possible ratio to
are.
Depending on the customer and the goal of its strategy on Amazon.
we set up targeted campaign structures, which are either
either on profitability, brand awareness,
organic visibility or a mix of all of these
targets. On a monthly basis including regular
regular performance reporting, we continuously optimize the
campaign and provide our customers with full
transparency about the use of the advertising
advertising budget and the revenues generated. In regular
meetings, further steps are then jointly
are determined.
Especially for vendors, the question often arises in the
everyday life: What levers do I have in the marketplace? With
with which advertising budget should I set up
campaigns and how do I
do I optimize them? Which products are suitable
suitable for sale on Amazon and how do I deal with
and how do I deal with failures, highly complex
or completely new products? How
can I protect my brand on Amazon
and present it well at the same time? An
part of our work is to answer these questions in
these questions in Amazon strategic
consulting sessions.
Depending on the customer and the goal of its strategy on Amazon.
we set up targeted campaign structures that are either
either on profitability, brand awareness,
organic visibility or a mix of all.
aims. On a monthly basis including regular
regular performance reporting, we continuously optimize the
campaign and provide our customers with full
transparency about the use of the advertising
advertising budget and the revenues generated. In regular
meetings, further steps are then jointly
are determined.
A good campaign structure is based on the category level of your products. This is important to implement the keywords effectively. Campaign types are divided into Sponsored Products, Sponsored Brand and Sponsored Display.
Sponsored Product campaigns are the pillars of the campaign structure, placing the products on the first pages and securing visibility and sales. For a balanced performance it makes most sense to start Automatic and Manual campaigns. Automatic campaigns are based on Amazon’s data and are important in the beginning to collect data. Manual campaigns with detailed keyword and competitor research make the difference. Additional options are to run campaigns targeting competitor products, a form that should not be neglected in the process.
Sponsored Brands campaigns put your brand and selected products in the right light. You thus secure brand awareness, visibility, focus on individual products. These can be visualized using video or banner campaigns. The campaigns can be played out on two levels, the category and keyword level. Here, too, a detailed research of the previously switched sponsored product campaigns is necessary for a good performance.
Sponsored display campaigns are cross-platform advertising media. These can be played out on Google, YouTube or websites and are therefore interesting for general awareness. Due to the cross-platform orientation, however, these campaigns must be monitored particularly closely so as not to incur excessive costs.
The basis for a better Amazon ranking and more sales on Amazon
The Amazon Pay per Click – procedure (PPC) is based on keywords that have different bids. Is searched via the Amazon search, the keyword selected for the campaign and thereby a visit, via the advertising, generated on your product page. This is a so-called click and costs the amount that was set for the keyword in the campaigns or that was set by the market. Since market events, supply and demand are constantly changing, the keywords must also be optimized accordingly to keep the campaigns marketable.
A successful bidding strategy requires a basic analysis of the keywords and the data provided by Amazon (KPI). In order to achieve the desired business goals, there are different strategies and KPI’s to pay attention to during the optimization. Our experienced team is specialized in finding the right strategy with you and implementing this strategy successfully based on data-related analyses.
